APRIL 23, 2018|TECHNOLOGY & SOFTWARE
Smithsonian Makes A New Hire: Pepper The Robot
How can you encourage more widespread acceptance of robots with personality? If you're SoftBank, maker of the robot named Pepper, you strategically donate 25 “humanoid units” as part of a high-visibility pilot program with the Smithsonian to see how masses of tourists coming to the nation's capital during the busy summer season will react.
Skepticism is high, thanks in part to the now infamously suicidal security guard robot that tried to drown itself in a fountain. But we'll need more programs like this if we're ever going to help people learn to communicate better with robots. And to help the robots improve their ability to communicate with us as well.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
