JULY 7, 2021|FOOD AND DRINK
Summer's Best Treat? Nissin Cup Noodle Flavored Ice Cream!

I do love a good non-obvious ice cream, and Nissin's new Cup Noodle Ice Cream certainly qualifies. According to the story, the flavor “starts with a regular swirl of vanilla ice cream with all the dried ingredients found in its instant ramen - shrimp, cubes of meat, sliced green onions, small chunks of scrambled eggs.”
You haven't really tasted ice cream until you add cubes of meat and small chunks of dehydrated scrambled eggs to it, apparently. But the truth is, I'm kind of glad the only place you can have this is at the Cup Noodle Museum in Yokohama, Japan. If this was around when I was in college, I probably would have been 25 pounds heavier. At least.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.




