NOVEMBER 2, 2020|FOOD AND DRINK
The Historic Appeal of Comfort Food
History has shown us over and over again that when times get tough, people start eating. Perhaps you've engaged in a bit of binging yourself lately. The good news is, there's some deep historical precedent for the very human practice of turning to comfort food to make ourselves feel better.
From mixing ground meat with oats to pouring a can of tomato soup into your cake batter, comfort food has always come from a combination of necessity and creativity. And if you've made any "recipes" off of memes from TikTok recently, these days it seems like creativity is winning ... and it's not always good news (um, mustard apples and Flamin' Hot Cheetos Ice Cream).
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
