OCTOBER 3, 2025|EVENTS & EXPERIENCES
SXSW 2026 Announcement!
SXSW is reinventing itself in 2026! The latest session announcement just came out and I’m excited to share that I’ll be back as a Featured Speaker with a brand new talk: 5 Non-Obvious Secrets of Human Connection (For Love & Profit).
With the Austin Convention Center under renovation, next year’s festival will return to its roots with events spread across clubhouses and venues all over the city. We’re already exploring plans for a Non-Obvious Clubhouse to host our own gatherings and our signature Non-Obvious 7 Minute Meetup (join our early FREE VIP list to attend here).
The ACC might be gone, but Austin’s energy will be as electric as ever next year. I hope to see you there.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
