MARCH 14, 2025|TRENDS & CULTURE
The 7 Non-Obvious Secrets of Understanding People to Predict the Future
This past week, I debuted a new keynote talk at SXSW, and it was all about understanding people. I will share the full video when it comes out in a few weeks, but in case you want a behind the scenes look at the tips, here’s the full list:
- BEING UNIQUELY HUMAN IS THE ADVANTAGE
- IDENTITY ALWAYS SHAPES BELIEFS
- WINNERS AREN’T THE SAME AS CHAMPIONS
- EASY, OBVIOUS ANSWERS ARE A DISTRACTION
- PEOPLE & EXPERIENCES SHOULD SURPRISE YOU
- MEANING COMES FROM INTERSECTIONS
- UNDISCOVERY CAN BE BETTER THAN DISCOVERY
Aside from the tips, I recently shared my slides for the full talk so if you don’t want to wait to see the video, you can download the slides here »
- Finally, for a short recap of the things that stood out from SXSW for me this year, read my LinkedIn post about 5 takeaways from SXSW »
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
