DECEMBER 18, 2025|BOOK AWARDS
The Non-Obvious Book Awards Winners Announced!
Another year of picks and a recap of our favorite 15 books of the year, all the books on the Longlist, our selections for the best book titles and best covers of the year. You can also read about the 12 biggest book trends and themes from all the books this past year here >>
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
