DECEMBER 9, 2025|BOOK AWARDS
The Non-Obvious Book Awards Longlist Announcement ...
After months of deliberation, entries and reading - our team has selected the Top 100 Non-Fiction books of 2025. You can see the full list on the awards website and there are some fantastic (and unusual) reads on there. On December 16th, I'll be posting my live announcement of the Shortlist and the five overall winners for the Best Non-Fiction Books of the Year - so make sure to bookmark that if you love books. In the meantime, see the full list of books and buy from Bookshop.org to support independent bookstores!
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
