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JANUARY 5, 2017|TECHNOLOGY & SOFTWARE


Tech Time Management Becomes A Business Opportunity


The worrying side effect of all our devices is their ability to increasingly distract us from real life interactions with people. At CES 2017 there were signs that this dark underside of tech is finally being appreciated as a business opportunity for innovation to help us achieve that elusive balance.

A product called the XooLoo Digital Coach won a coveted CES Innovation award for offering a solution to help kids manage their own tech usage. Linksys, Comcast, Google, Disney and many others are all launching smart routers for the home. All of these are designed to help us better manage our time with technology, and find more time away from it as well.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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