JANUARY 9, 2024|EVENTS & EXPERIENCES
The World's Biggest Tech Trade Show: CES 2024
Coming back to work last week, my inbox was filled with pitches about products, technologies, and innovations that are launching at CES this week. I was honored to be invited as an Innovation Award Judge this year and I'm here covering the show and working on my usual recap of the most non-obvious stories I find.
Already some of the early reports from the show are focusing on AI, generational shifts, and accessibility. I am also joining a panel along with my son to talk about Gen Z media habits and how the younger generation is shifting expectations for tech and media. If you are coming to Vegas or working on a product or innovation that might be a good option for my coverage - let me know, I'd love to catch up!
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
