As Featured In:

The New York TimesThe Wall Street JournalThe Washington Post
EntrepreneurInc.CNNWebby Award Honoree

Selected as one of the best newsletters on the Internet by the Webby Awards!

MAY 20, 2021|AUTOMOTIVE & MANUFACTURING


The $18 Million Bugatti That Is Now The Most Expensive Car Ever


The Bugatti La Voiture Noire, the world’s most expensive car

I am not usually a car guy. After seeing the recently announced “world’s most expensive car,” this $18 million dollar Bugatti ... I’m still not a car guy.

I find it sort of sad that we live in a world where anyone might consider spending this much money on a car, and even sadder that anyone has enough disposable income that they could (probably) easily buy it. Anyone in the market for this car wouldn’t need an auto loan. Still, it is undeniably a beautiful car. So if you are a car guy/girl, enjoy the photos and feel free to dream of owning this one. Even though I suspect there are lots of better ways to spend your $18 million.

Share

Book Rohit To Speak

Want to bring these ideas to your next event?

Rohit turns the thinking behind posts like this one into keynotes for audiences around the world, from Fortune 500 leadership teams to global industry conferences.

Learn More About Speaking
Rohit Bhargava delivering a keynote

Related Categories

How It All Started

A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

Want More Non-Obvious Ideas?

Join 100K+ ReadersTo Get Weekly Insights

The Non-Obvious Insights Newsletter brings you the five or six most fascinating and overlooked stories of the week, with a quick take on why each one matters.

    One email every Thursday. No spam, unsubscribe anytime.

    ×