NOVEMBER 19, 2021|ADVERTISING
The Advertising Idea That Actually Saved a Life
Canadian ad agency Juniper Park\TBWA worked with the Canadian Women’s Funding Network and Canadian Women’s Foundation to create a hand signal that could be used by anyone who was at risk for domestic violence. The powerful videos illustrating the symbol went viral on TikTok and earned an estimated billion impressions over the past year.
Then a news story demonstrated that it works. A sixteen-year-old girl reported missing in Kentucky used the symbol with a passing car, and that driver called the police.
It is not often that an inspired advertising idea and campaign actually saves a life. This one did, and the news is already traveling around the world. The more people who know this symbol and can use it, the more lives it could potentially save, which is why it is a story worth sharing as widely as possible.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
