NOVEMBER 22, 2024|ARTIFICIAL INTELLIGENCE
The AI Granny Scambaiter Is Everything We Hope AI Might Become
The largest mobile operator in the UK clearly has a delicious sense of humor and a life-affirming grasp on the therapeutic benefits of schadenfreude.
Especially if that delightful misfortune comes at the expense of people working for scam robocaller networks trying to hustle people out of their money. Daisy, as this “scambaiting Grandma AI” is known, was designed to engage phone scammers in endless, realistic conversations with synthetic grannies. Here’s a short take on how it worked from Shelly Palmer’s newsletter:
“In what can only be described as next-level scambaiting, Daisy’s interactions with scammers involves sharing fabricated personal information and engaging in extended, irrelevant conversations – effectively wasting the fraudsters’ time. According to O2, Daisy has kept scammers on the line for up to 40 minutes.”
Who says AI developers can’t have a bit of fun and put something positive out into the world at the same time?
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
