JANUARY 14, 2025|MEDIA & JOURNALISM
The Non-Obvious Media Platform of the Week: Shelly Palmer Blog

Rather than sharing a book recommendation this week, I wanted to switch it up and share a media source that’s particularly timely right now. If you’re not familiar with Shelly Palmer, he is a tech commentator and overall insightful voice on the future of technology. At CES he hosts tours and often offers his own perspective on hits and misses from the show.

More significantly, throughout the year he posts details about the things that are happening in tech and has been very aggressive about releasing some wonderful learning courses around AI and how to use it so that people can get savvier about the tools and be less afraid of using them. For those reasons, I wanted to include Shelly Palmer’s blog as my suggestion for the first Non-Obvious Media Platform of the Week. Next week I’ll be back with both a book AND a media recommendation for you as part of this email.
Until then, enjoy Shelly's blog and insights about tech and CES.
About the Non-Obvious Media Platform Selection of the Week:
Every week I will be featuring a new “non-obvious” media platform worth adding to your weekly rotation. People often ask me what I’m reading to get my trademark non-obvious stories in this newsletter together. My goal is to share new platforms and ideas with you which you might have otherwise missed.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.




