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FEBRUARY 17, 2024|ARTIFICIAL INTELLIGENCE


Perplexity.ai and Testing the Future of AI Generated Search Results


Perplexity.ai and Testing The Future of AI Generated Search Results 900x600

Tech commentator Shelly Palmer offered a ringing endorsement of a new AI extension that can replace Google search called Perplexity.ai and so I decided to give it a try. Instead of a list of links, starting with promoted ads, the search results from Perplexity summarize what it finds on the web. Of course, I started by Googling (Perplexing?) myself.

The results summary opens by describing me as "a prominent figure with diverse expertise." Ok, I like that. Unfortunately, it came to this conclusion because it had merged my profile with a respected Professor of biomedical imaging who shares my name. So, no - it's not perfect. Still the summarized results, removal of paid links and narrative style were very appealing. I can see why people would like this as an alternative to Google search.  

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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