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MAY 3, 2022|ARTIFICIAL INTELLIGENCE


The Future of the Web Is Marketing Copy Generated by Algorithms


AI generated marketing copy on a screen

What if "algorithm-propelled writing" was as commonly used as automatic spellcheck? That may be a future we are heading towards thanks to a bunch of new AI-driven platforms that allow anyone to generate search engine optimized content to use in blog posts, marketing efforts or social media.

In many cases, the content generated is indistinguishable from what a human might write and often it is even better from a search engine optimization point of view. Obviously, there is a danger that useless content will get more prolific online (hard to imagine!), but right now the platforms are worth trying for yourself. You can grab a trial account to see how it works.

Rohit speaks on this topic. See his AI keynote.

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A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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