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APRIL 28, 2021|TRENDS & CULTURE


The Biggest World Threats: Cryptocurrency, Obesity and Societal Pressure On Men


“Men who fail to attach to partners, careers, or communities grow bitter, and seek volatility and unrest. They are more susceptible to fringe theories, and over-index on online forums filled with misogynist content and misinformation.”

One of the necessary outputs of spending a lot of time thinking about global trends is that you end up reading quite a bit about world threats. Some may seem far fetched, like the threat of an asteroid strike. Others feel closer to home, like the three that Professor Scott Galloway outlines in a recent essay. Alongside his exploration of cryptocurrency destabilizing the U.S. Dollar and the threat of obesity, his first point focused on one particular demographic: young men.

In America, men drop out of school more often than women and are three times more likely to get arrested. As Galloway writes: “Despite generations of effort and real improvement in gender equality, men are still expected to be providers and are told from an early age that financial success is a critical measure of manhood.” This pressure of society combined with declining prospects for men and a lack of corresponding evolution in perceptions of what it means to be a man may lead to dangerous outcomes.

While imagining a world without men may make for an entertaining novel, if we really want to create a better world we need to make sure it is better for women and for men.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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