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OCTOBER 31, 2023|DIVERSITY


The Blue Pumpkin Debate

If you see a child carrying a blue pumpkin this Halloween, consider that they may have autism and be nonverbal or have difficulty communicating or may not be dressed up like other kids. If you have school age kids, teach them what the blue pumpkin means and how to respect any peers they see carrying one. And if you have a child come to your door this Halloween holding one, you'll know what it means so you can interact with empathy.


Blue pumpkin 900x600

If you see a child carrying a blue pumpkin this Halloween, consider that they may have autism and be nonverbal or have difficulty communicating or may not be dressed up like other kids. For several years now, a movement has been on the rise from parents and autism advocates to use the blue pumpkin as both a way for kids with autism to communicate a condition that may not otherwise be visible as well as a way to raise awareness about autism itself.

Not everyone thinks it’s a good idea. Some critics think the blue pumpkins contribute to the "othering" of kids with autism by labeling and singling them out, potentially making them the target of bullying by other kids. It's easy to find arguments for both sides online. The key, though, seems to be about education and awareness.

If you have school age kids, teach them what the blue pumpkin means and how to respect any peers they see carrying one. And if you have a child come to your door this Halloween holding one, you'll know what it means so you can interact with empathy.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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