As Featured In:

The New York TimesThe Wall Street JournalThe Washington Post
EntrepreneurInc.CNNWebby Award Honoree

Selected as one of the best newsletters on the Internet by the Webby Awards!

OCTOBER 11, 2022|TRAVEL & TOURISM


The Danish Tradition of Friluftsliv Is One We Should All Embrace


One of Thomas Dambo's giant wooden trolls in the Danish countryside

In the mid-1800s the Norwegian poet Henrik Ibsen used the word “friluftsliv” to describe the value of spending time in remote locations for spiritual and physical wellbeing. The literal translation is “open-air living.”

During the pandemic, artist Thomas Dambo decided to inspire more Danes to get outdoors by building a series of ten larger-than-life-sized trolls outside as part of a scavenger hunt known as The Great Troll Folk Fest. Writing for the BBC, Kristin Vuković describes troll seeking and visiting island “dark sky” havens in a way that will inspire your wanderlust for new experiences.

The good news is that finding a bit of friluftsliv doesn't require a plane ticket to Denmark. It mostly requires ditching your phone and heading outside.

Share

Book Rohit To Speak

Want to bring these ideas to your next event?

Rohit turns the thinking behind posts like this one into keynotes for audiences around the world, from Fortune 500 leadership teams to global industry conferences.

Learn More About Speaking
Rohit Bhargava delivering a keynote

Related Categories

How It All Started

A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

Want More Non-Obvious Ideas?

Join 100K+ ReadersTo Get Weekly Insights

The Non-Obvious Insights Newsletter brings you the five or six most fascinating and overlooked stories of the week, with a quick take on why each one matters.

    One email every Thursday. No spam, unsubscribe anytime.

    ×