OCTOBER 11, 2022|TRAVEL & TOURISM
The Danish Tradition of Friluftsliv Is One We Should All Embrace

In the mid-1800s the Norwegian poet Henrik Ibsen used the word “friluftsliv” to describe the value of spending time in remote locations for spiritual and physical wellbeing. The literal translation is “open-air living.”
During the pandemic, artist Thomas Dambo decided to inspire more Danes to get outdoors by building a series of ten larger-than-life-sized trolls outside as part of a scavenger hunt known as The Great Troll Folk Fest. Writing for the BBC, Kristin Vuković describes troll seeking and visiting island “dark sky” havens in a way that will inspire your wanderlust for new experiences.
The good news is that finding a bit of friluftsliv doesn't require a plane ticket to Denmark. It mostly requires ditching your phone and heading outside.
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A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.




