JULY 15, 2016|HISTORY & CURIOSITIES
The Magic Of “Untranslatable” Words
Though I only get to indulge in my love of language in literature rarely these days, finding this article took me back to some of the things I used to love thinking and writing about when I was studying literature.
The diversity of world language is a beautiful and sadly dying thing, which makes a piece about “untranslatable” words feel even more relevant.
Technology has featured heavily in the stories I have been paying the most attention to lately, but this one really helped balance that out for me and offered a reminder that sometimes the most beautiful experiences can come purely from finding the perfect word to describe something that no others can.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
