The Mammoth Meatball and Food That Makes You Think

This isn't just a big meatball. It is made from mammoth DNA, and according to Vow Food CEO George Peppou it is an experiment that they hope "will resurrect conversations about meat and climate change." The entire effort is part of a larger marketing campaign produced in collaboration with agency Wunderman Thompson and started with the "World's Rarest Dumpling" made with Japanese quail. Both are examples of the innovations happening right now with cultivated meat, a topic we also explored in our chapter called Unnaturally Better in The Future Normal.

Perhaps no other sector of innovation and creativity feels quite so confronting as reinventing the food we eat. Would you try it? If not, what would it take? At some point, the challenge with building the future is whether enough people will give it a chance to succeed or dismiss it out of fear of the unknown. Can mammoth meatballs or rare dumplings really change the world? Perhaps not. But the willingness that we are able to muster to at least try them just might.