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OCTOBER 17, 2022|MEDIA & JOURNALISM


The Miraculous Quest of One Woman To Write Wikipedia Bios For Thousands of Female Scientists


Jessica Wade is on a mission. For the past several years, she has single-handedly written thousands of Wikipedia bios for unheralded women scientists. Predictably, her biggest challenge is "Wikimedians," the crusty tribe of self-anointed Wikipedia editors that actively delete anything they find objectionable. For years, I have criticized this group as a bunch of territorial protectionists that troll the Internet in their own way.

There is another side to the story, though, about why Wikipedia relies on this same group to fight intentional manipulation from "state-sponsored disinformation moles." Sadly, it seems the world does actually need these editorial watchdogs ... which truly pains me to admit.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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