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JULY 21, 2021|MEDIA & JOURNALISM


Wikipedia Is Untrustworthy, According to the Creator of Wikipedia


A Wikipedia page edit history

I would say I have had a love-hate relationship with Wikipedia, except I never loved it. To me Wikipedia was always one of those beautiful concepts in theory that had lots of problems in reality. More than three fourths of all articles on the platform are written by less than 1% of contributors and the most active editors have long lacked diverse voices. Even some of the most active contributors have given up and left the platform for dead after being frustrated by the ease with which good authoritative content is replaced by stupidity or cut and pasted from someone else. There are even competitions among people with too much time on their hands to be the first to declare a celebrity dead on Wikipedia.

The real problem, it seems, is that nothing is ever done. Instead the edits and egos just continue forever, creating a place where normal people with real expertise to share get replaced by “Wikipedians” who have nothing better to do than cut and paste Internet content about topics they know nothing about. It's no wonder Wikipedia isn't trustworthy.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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