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AUGUST 17, 2022|ENTERTAINMENT & HOLLYWOOD


The New Ring-Based Reality Show Is Making the Dystopia Real


Footage captured by a Ring doorbell camera

Ring, the smart doorbell company owned by Amazon, is now taking all of their saved security footage and turning it into a funniest-home-video-style reality show. Media critics have quickly and correctly diagnosed the new initiative as “normalizing the idea and practice of people constantly surveilling one another.”

The show also spotlights an ethical gray area where it might be legally permissible to share footage of other people without their permission because they are probably on your property while being filmed. Unfortunately, the insightful concerns of a handful of privacy hawks is unlikely to be much competition for the irresistible allure of secretly watching people do idiotically funny things right outside other people's front doors.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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