JULY 1, 2021|SOCIAL MEDIA
The Only Twitter Account You Should Follow: James Breakwell
Most tweets are a waste of time. I could probably find some research to back this up, but scrolling through Twitter for five minutes is proof enough. So finding something worth sharing on the platform is cause for a mini-celebration. @XplodingUnicorn from writer James Breakwell is that kind of account.
Not surprisingly, writers have the best Twitter feeds, and this one is dedicated to sharing funny moments with his kids. I don't think you have to be a parent to appreciate their truth and wisdom, but it probably helps. And if you like his writing, he has a new book out that I'm enjoying right now called How To Be A Man (Whatever That Means). It's even better than his tweets.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
