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APRIL 19, 2023|TRENDS & CULTURE


The Plague of the Overemployed, Bored and Attention Seeking


Illustration of an overemployed worker juggling multiple jobs

There is a growing community of workers who find themselves multiple side hustles while usually working a full time job as well. Often fueling their multiple gigs through a proficiency using AI tools like Chat GPT, they call themselves the "overemployed". Their story fits into a larger theme I noticed across several stories that were essentially about the effects of bored or attention seeking behavior from (mostly) young men.

There was the story of a guy who decided to randomly throw $200,000 out his car window in individual $100 bills, which brought Interstate traffic to a stop. Or the guy who hacked a right-wing commentator's Twitter account because he was bored. Or the US military document leak that was apparently caused by a guy trying to show off for other guys in a chat room.

These stories have a common thread. The people involved aren't acting out of some grand vision or purpose. They are trying to make a quick buck, cure their boredom or look good for their friends. Hardly the motivations of master criminals.

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A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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