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AUGUST 7, 2017|RETAIL & ECOMMERCE

Chinese Mall Installs “Husband Pods” For Bored Spouses

By Rohit Bhargava/Published

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The bored husband at a shopping mall is one of the most common stereotypes of suburbia and now a Chinese gaming company has a solution that is rapidly going viral. The so-called “husband pod” features seat massages, retro video games and virtual reality experiences. While there are no plans to expand this outside of China at the moment, it’s easy to imagine this being popular just about anywhere … and not just among husbands either. Read the full story on CNN > Love non-obvious stories? Get my weekly newsletter with stories like this one along with a short but useful analysis of why it matters ... all delivered directly to your inbox every Thursday morning!

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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