NOVEMBER 21, 2024|NON-OBVIOUS THINKING
The Problem of Expertise
Is your expertise holding you back from being more open minded?
Recently I sat down with Ben Weiss for his excellent Leaders + Legends Podcast and shared the vision behind Non-Obvious Thinking and why I believe expertise sometimes creates a mental trap where we are unable to explore other perspectives because we become so good at thinking in one way.
Here's a short clip from our conversation above. What do you think? Is expertise part of the problem leading to closed minded thinking?
Rohit speaks on this topic. See his innovation keynote.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
