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FEBRUARY 6, 2023|HEALTHCARE


The "Shroom Boom" Is Bringing Psychedelic Medicine To The Mainstream, After 5 Long Decades


Psychedelic mushrooms illustration

In the 1960s, one of the most promising medical frontiers was the testing of MDMA, psilocybin and LSD - compounds that had the potential to permanently rewire how the brain works, cure PTSD and perhaps more. After many decades of stagnation, the research is gaining momentum once more.

Australia just became the first country to officially recognize psychedelics as medicines. At least one US state allows recreational use of psilocybin. We also wrote an entire chapter about "Psychedelic Wellness" in The Future Normal. The attention and growing acceptance has technologists and medical experts alike excited ... and many of the rest of us curious about just how much of our own brain power we might unlock for ourselves.

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A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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