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NOVEMBER 12, 2021|SOCIAL MEDIA


The Time Traveler Stuck in 2027 “Proves” He’s The Last Man On Earth


Since June, a man named Javier, a.k.a. @unicosobreviviente or the Lone Survivor, has been posting TikTok videos claiming he is a time traveler that woke up in the year 2027. The videos he shares are great fakes and he has more than a few true believers.

It’s probably fake, but the story did get me wondering ... if someone actually had traveled to the future and had a way to communicate back, how might he or she do it? Any way they chose, we probably wouldn’t believe them. So Javier has a long uphill battle to credibility. And the convenient fact that humanity seems to have been wiped out (except him), but the servers for TikTok and the Internet are still all good, seems a bit suspect. Not to be a naysayer, but I think the only way I’d believe Javier is if he posts a video of him holding a 2022 Sports Almanac.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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