As Featured In:

The New York TimesThe Wall Street JournalThe Washington Post
EntrepreneurInc.CNNWebby Award Honoree

Selected as one of the best newsletters on the Internet by the Webby Awards!

OCTOBER 7, 2021|HEALTHCARE


The Urgent Need For Culturally Competent Therapists


People prefer to go to doctors who look like themselves. There are some logical explanations for this, such as a doctor with a similar cultural background perhaps being more aware of conditions that have a higher prevalence among those from their communities. Mostly, though, it's a choice based on culture rather than science. Many people want a doctor who understands their own lived experience.

This is particularly important when it comes to therapists, who are often helping people deal with issues stemming from how they are seen and treated by others, usually as a result of their identity. The problem, as an article on The Walrus explored, is that in many places there is a lack of diverse practitioners available.

Author Cathy Park Hong wrote about this problem in her bestselling book Minor Feelings as well:

“I wanted a Korean American therapist because I wouldn't have to explain myself as much. She'd look at me and just know where I was coming from. Out of the hundreds of New York therapists available on the Aetna database of mental health care providers, I found exactly one therapist with a Korean surname.”

In the book her story ends entertainingly badly, with the therapist refusing to treat her. In real life, though, this lack of diversity and cultural competency is a problem that requires a generational solution. The therapists of tomorrow have to be welcomed into schools and encouraged to choose the profession in the first place.

Share

Book Rohit To Speak

Want to bring these ideas to your next event?

Rohit turns the thinking behind posts like this one into keynotes for audiences around the world, from Fortune 500 leadership teams to global industry conferences.

Learn More About Speaking
Rohit Bhargava delivering a keynote

Related Categories

How It All Started

A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

Want More Non-Obvious Ideas?

Join 100K+ ReadersTo Get Weekly Insights

The Non-Obvious Insights Newsletter brings you the five or six most fascinating and overlooked stories of the week, with a quick take on why each one matters.

    One email every Thursday. No spam, unsubscribe anytime.

    ×