MAY 5, 2016|ADVERTISING
The World's Scariest Emoji
In Downtown Miami, one of the few cities without significant laws against texting and driving, Sprint recently partnered with design agency Alma to create a sculpture of an emoji made out of the twisted metal remains of a car that presumably was mangled in a texting and driving related accident.
It is a powerful reminder of the danger of texting and driving, and a great use of art to capture attention and elicit behaviour change.
Rohit speaks on this topic. See his marketing keynote.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
