NOVEMBER 2, 2017|SOCIAL MEDIA
Ukraine Invites Google And Apple To Create A Borscht Emoji
Being in the US, it is easy to forget just how often the things that seem like huge news are actually widely irrelevant for most of the world ... like the hamburger emoji scandal.
This story is about a well timed tweet out of Ukraine that pokes the perfect bit of fun at Google and Apple (along with the media) for being so focused on a food only important in the US. Americans in general could do with spending a bit more time learning about other places ... starting with the soupy delicious Eastern European dish Borscht and why it deserves its own emoji.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
