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JANUARY 8, 2024|EVENTS & EXPERIENCES


Themes and a Quick Recap of Tech To Watch From CES 2024


Large LG screen display on the CES 2024 show floor

One of the most magical things about CES is how quickly the innovation categories change from one hall to another. In the convention center you can see the world's first transparent 8k TV set steps away from a high end RV camper concept vehicle. Futuristic kidney dialysis machines are next door to robotic lawn mowers.

Take a ten minute cab ride off to the Aria hotel and you'll see the online advertising industry gathered to talk about the future of ad revenue and media streaming. Thankfully, this also happens to be the one place where the very noticeable gender imbalance from the rest of the show corrects itself. In the media and marketing industries, women are in charge.

This year, I chose to spend more time wandering and less time doing meetings or tours. Instead, I spoke to people on the floor, listened to what people were reacting to and used that to focus my attention. Some early highlights were the flying car (of course), the world's first transparent TV, Lenovo's Magic Pilot, an intelligent home observatory, a sound absorbing silent mask, smell tech to create digital scent and lots more. I'm sharing the rest of my highlights, along with videos, on LinkedIn.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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