This German Tattoo Can Save Lives, By Indicating You're An Organ Donor

How do you ensure the right people know you're willing to donate organs if the unthinkable happens? Organ donation awareness organization Junge Helden worked with ad agency McCann in Germany to imagine a novel way to let people know your intentions with a tattoo that officially recognizes someone as an organ and tissue donor. The design was created to be easy for tattoo parlors to ink, and participating shops have agreed to do it for free.

The idea is perfectly suited for Germany, a country where an estimated quarter of the population already has tattoos. It also has the potentially powerful side effect of creating more conversation around this difficult and sometimes morbid topic. Not to mention a source of pride among those who make this choice to help someone else even after their death.