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AUGUST 24, 2021|REAL ESTATE & HOME BUILDING


Virtual Home Maintenance Is Here and It Is Just Part of a Bigger Trend


Recently I had an Internet issue that required resetting the router. The tech agent I called sent me a link to an app that allowed me to use my phone as a camera to show him the setup so he could guide me through the fix. This isn't new. It may, however, be expanding to just about everything in the home.

Since the start of the pandemic, Lowes and many others have been experimenting with an AI tool for home maintenance professionals to guide homeowners through fixes. Samsung just announced that they can remotely disable stolen TVs. Today you can get virtual interior design for the home, virtual home safety assessments, and even get your home office designed by a pro who never enters your house.

Many have predicted this for a long time, but what is most fascinating about it for me is just how much opportunity this trend seems to offer for professionals to provide their expertise virtually for customers ready and willing to pay for it. This isn't do-it-yourself. This is hire-a-pro-virtually. Now we just need a catchy DIY-style acronym to describe it.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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