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JULY 18, 2017|RETAIL & ECOMMERCE


Louis Vuitton Creates New Luxury Watch To Connect World Travelers


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The intersection of luxury products and personalization will continue to bring interesting new ideas and this new watch from Louis Vuitton called the Tambour Horizon is a perfect example. The watch “is built to be a companion to the traveler. A feature within the watch allows users to view recommendations in big cities from Louis Vuitton without having to leave the connected watch screen. Louis Vuitton is also encouraging Tambour Horizon owners to download the Louis Vuitton Pass application.” A luxury watch has always been an extension of personality for those who wear them, and the idea that exclusive content can be an element of what you actually buy access to seems like a sign of the future that other luxury brands will rapidly look to explore for themselves … and that many are already. Read the full story on Luxury Daily > Love non-obvious stories? Get my weekly newsletter with stories like this one along with a short but useful analysis of why it matters ... all delivered directly to your inbox every Thursday morning!

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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