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JUNE 25, 2017|SOCIAL MEDIA


Instagram Launches Feature To Let Users Archive Embarrassing Photos


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This week Instagram quietly rolled out a feature to let users archive posts to hide them from the public. In a world where many users post things they later regret, this type of profile management is something that other social media platforms will likely consider to offer users an alternative to deleting their old posts. The interesting side effect this will create is a new category of content that people choose to keep private on the platform, which creates it own type of data of why some content stays public while other content is hidden. It's not yet clear how Instagram or any other platform might use this information, but the practice of allowing this distinction is something to watch. Read the full story on [The Verge] > Love non-obvious stories? Get my weekly newsletter with stories like this one along with a short but useful analysis of why it matters ... all delivered directly to your inbox every Thursday morning!

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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