AUGUST 28, 2019|SOCIAL MEDIA
Instagram’s New “Close Friends” Feature Could Be The Future Of Social
Instagram is quietly testing a new feature that would allow you to share posts with “close friends only”.
In a world where our friends, acquaintances and online connections have effectively blurred, it’s the sort of correction I expect to see more of in social as we struggle to reduce the noise in our feeds and have it come from people we actually care about ... or at least those we might recognize if we were to pass by them on the street in real life.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
