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MAY 26, 2021|SOCIAL MEDIA


Instagram and Facebook Will Let ALL Users Hide Like Counts On Posts


In a move designed to "give people control over their experience," Facebook and Instagram are both officially letting users decide whether the "Like" count on a post will be displayed visually or hidden. On Instagram the feature is already live, and Facebook will launch it shortly. Part of the reason for this was the research finding that the like count was often causing social anxiety among social media users. I loved this announcement and the rationale behind it.

While I personally could see myself switching back and forth between using this feature and not, it is exactly the kind of idea that could make a meaningful impact in reducing cyberbullying and helping the mental wellbeing and self confidence of young people overall, two things that most social media platforms have historically done very poorly. Better late than never, I suppose.

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A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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