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OCTOBER 6, 2021|SOCIAL MEDIA


Was Clubhouse Just a Fad That's Now Over?


I never fell in love with Clubhouse, but I definitely tried. Mostly it just felt like too much time spent listening for too few insightful bits of conversation, mixed in with lots of people who love the sound of their own voice. Apparently the platform has been experiencing its own decline recently, as this article suggests. Part of the reason, the writer suggests, may be the content itself, or the fact that people are starting to get out of their homes more now and so they may be less desperate for any form of human connection.

For me, the hardest part was the constant flood of topics and conversations that I didn't care about. I would love a “mute topic” button to help me avoid conversations that I wasn't interested in, such as dating, or how NFTs will change the world, or “get rich quick” advice.

As my wife told me, iPhone users apparently do have a “Show me fewer like this” button ... so maybe the decline is actually part of a master plan to get rid of Android users by offering them a subpar experience. If so, mission accomplished Clubhouse. Your scheme is working.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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