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OCTOBER 5, 2020|ENVIRONMENT + SUSTAINABILITY


We May Be Able To Speak To Animals In The Future, Starting With Whales


A whale swimming in the ocean

A study published in the journal Current Biology suggested that whale songs could be interpreted to offer clues about migration patterns and schedules. In other words, we can translate whale’s songs.

Animal translators have long been ideas from the realm of science fiction, but if we could understand what animals are saying or what they are doing, it opens up a whole new future method for humans to connect with the world around us.

It is an idea that sits close to the message of Sir David Attenborough’s new hit Netflix documentary A Life On Our Planet, which many early critics have described as an urgent call to help solve the climate crisis.

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A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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