APRIL 12, 2023|ARTIFICIAL INTELLIGENCE
What Happened When a Writer Tested Generative AI Pretending To Be Him
Given the volume of ChatGPT articles out there, I decided weeks ago to only share the most non-obvious of them that I read. This exploration of the tool from my friend Josh Bernoff is a great example, as he decides to test out a version of the AI tool by directing it to write in his own voice and then shares his observations about the results on his blog called Writing Without Bullshit.
What he discovers is alternately scary and fascinating, and it will definitely give you a more thoughtful perspective on how ChatGPT (or any other such tool) actually works. In the best case, it might also offer a useful guide on how to get the best value out of the tool yourself ... while maintaining the right level of skepticism about the content it generates.
His bottom line conclusion: what sets good human writers apart is the ability to use wit, humor and (ideally) wisdom in a way that AI has yet to grasp. That and the potential to write without bullshit.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
