JANUARY 12, 2023|ARTIFICIAL INTELLIGENCE
Welcome to the Era of Co-Writing … With Artificial Intelligence
Whether you consider it dangerous or useful, the most likely use case for generative AI right now is as an automated tool to write faster (and perhaps better).

Right now people are alternately blowing their own minds with the capabilities of ChatGPT and criticizing it's current limitations. Whether you consider it dangerous or useful, the most likely use case for generative AI right now is as an automated tool to write faster (and perhaps better).
Consider the fact that Microsoft is already experimenting with adding ChatGPT functionality to Word, Excel and Powerpoint. It is also inspiring artistic explorations, such as the vintage AI-enabled typewriter built by self-described creative technologist Arvind Sanjeev. It's no wonder this is already being described as the "Year of AI."
As the experimentation continues, we will see even more applications of this "co-writing" as writers and creators find more novel ways to use the technology. It won't take long for classes to emerge on how to effectively write alongside AI. In the process, the discussion online about generative AI will no longer be focused on dissecting the content it creates in order to spot its flaws. Instead, the tool will quickly become a seamless part of how any of us create the written word … becoming as ubiquitous as spell check.
Rohit speaks on this topic. See his AI keynote.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.




