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APRIL 11, 2022|TECHNOLOGY & SOFTWARE


What If We Could Ban Passwords? It's Just A Matter Of Time ...


Passwords suck. And it's your fault. And mine. All of us. The truth is, humans just aren't very good at choosing passwords. We pick words that are easy to guess, or stupidly stick with "password" as our password for things that don't seem like security should matter for (like registering to download a white paper).

A growing number of platforms are doing away with passwords altogether, opting instead for options like apps that offer access through biometrics or emailing one-time login links that expire. Some experts think the future of the Internet doesn't include passwords at all. I'm conflicted myself. I like the idea of using secure passwords, but the one-time link or biometrics are just more convenient.

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A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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