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JUNE 18, 2020|ENTERTAINMENT & HOLLYWOOD


What We Lose When Netflix Makes Us Skip The End Credits For Movies


Netflix end credits shrinking into a next-episode prompt

The moment after the final scene of a film when the end credits start is a chance for the audience to catch their breath and think about the meaning of what they just watched ... particularly if it was a film with a deeper message. The problem is, Netflix and other streaming services have become super aggressive about suggesting and automatically playing a trailer for the next thing they want you to watch immediately.

The end result, as this article written by a film music composer argues, is a loss of the chance to contemplate a powerful film experience and just take a moment to reflect. Ironically, the savior of the end credits may be Marvel Studios through their use of post-credit easter eggs for dedicated fans. The sad reality is that all other films may need to follow a similar tactic just to keep Netflix from funneling people away from their film the second it ends.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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