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JULY 4, 2022|TRENDS & CULTURE


When Success Is Measured In Hate, We All Lose


One thing that right and left wing media personalities have in common: they are both desperate to be hated. Attracting the hate of their ideological opposites has become a sad metric for success. If you're not pissing someone off, you're not doing your job. The same mentality has entered into the world of business and entrepreneurship. This ideal of hate-seeking is toxic to our culture, but effective because we are falling for the trick over and over. But who really benefits by keeping us angry all the time?

When Success Is Measured In Hate, We All Lose: Abd 8e3a dfabI am trying to leave the rage behind and focus on something more productive. In DC this past weekend during the protests, I saw someone wearing a button that said "if you aren't angry, you're not paying attention." I am paying attention. But I'm trying not to stay angry.

When Success Is Measured In Hate, We All Lose: Angry button

Here's another bumper sticker piece of advice worth considering: "don't get mad, get even." It's true anger can inspire people to action. The problem is that for many, anger is only inspiring them to stay angry ... which doesn't help anyone. So the next time you watch or hear or read something that seems clearly designed to make you angry, stop for a moment and consider why. And then try to imagine something productive you can do about it.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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