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APRIL 12, 2017|SOCIAL MEDIA


Facebook Prioritizes What Makes You Sad Or Angry


Facebook reaction buttons including angry and sad

Facebook shared some information about its “reactions” buttons and how your clicks are being used to filter what is shown in your news feed. As one spokesperson explained it:

“If someone takes the extra step to select a reaction, it’s an even stronger signal that they would want to see that type of post than if they left a Like on the post.”

So if you often click an “Angry” reaction, you’ll see more posts that make you angry ... which explains a lot.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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