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SEPTEMBER 12, 2022|TECHNOLOGY & SOFTWARE


Why Color Printers (and Homemade Naan) Will Always Suck


A home color printer

We have two printers at home. One is a Black & White Laserjet, and the other “prints” in color. I never use the color printer. Why? It always sucks - a reality that Clive Thompson also wrote about recently. Printing in color at home is like trying to make naan in a home toaster oven. No matter what you do, it's always going to be inferior to the real thing. The best way to get a color print is from a place that has a room sized professional printer, just like the right way to make authentic naan is in a real tandoor oven that can reach over 700°F+.

Of course, I could invest and get a $10,000 printer that would take up an entire room in my house ... just like I could buy a tandoor oven that would take up half my kitchen. But I don't.

Despite our do-it-yourself culture, the fact is there are some things that are impossible to achieve on your own without the right equipment and expertise. I know what you're thinking and yes ... I am a print snob and a naan snob. But some things are just better when you get an expert to do it for you.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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