NOVEMBER 3, 2020|TECHNOLOGY & SOFTWARE
Why Printers Still Suck
We have four printers in our house. Two of them are used for their intended purpose. The other two are perfectly sized footrests used under two desks. Honestly, it's a toss up which ones are most useful.
As someone who has worked from home for the past five years, and run a publishing company for most of that time, I have a love hate relationship with my printers. I use them a lot and suffer when they run out of toner or contract some disastrous error that keeps them from printing a document until they feel like it. As this WIRED article points out, there doesn't seem to be a good reason why printers haven't really gotten much better. It just seems like no one really tried.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
