MAY 1, 2018|STRATEGY & PLANNING
Why Gibson Filed For Bankruptcy And What It Can Teach Us
The story of Gibson guitar seems to be one of overreaching, mistaken strategy, bad leadership, too much diversification and forgetting about the core value.
Along with their filing for bankruptcy, the iconic 100+ year old guitar brand has promised to get back to basics, focus on making instruments and sell off many of the consumer electronics acquisitions that became unprofitable distractions for the brand.
Sadly, despite the clearly flawed strategy and leadership mistakes, it seems like widely hated “neurotic” CEO Henry Juszkiewicz has no plans to step down, and will most likely accept no responsibility for the failed strategy at all.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
